Product design is the process of creating a new product to be sold by a business to its customers.
A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.
In a systematic approach, product designers conceptualise and evaluate ideas, turning them into tangible inventions and products. The product designer’s role is to combine art, science, and technology to create new products that other people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualise, analyse and actually produce tangible ideas in a way that would have taken greater manpower in the past.
Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together to mass-produce goods. Other aspects of product design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.
If you have an invention or idea that you like to become reality please feel free to discuss how we may be able to help. We understand the importance of cost lead time and confidentiality.